For over a year now, GBC has been managing the full-service promotional merchandise operations for Deutsche Telekom AG. Deutsche Telekom is the most valuable brand in Europe and the most valuable telecommunications brand in the world! Since the project launch in August 2023, a successful, dynamic collaboration has developed, setting pioneering standards in creativity, sustainability, and efficiency.
Sustainable solutions and innovative approaches
From the very beginning, sustainability has been a central focus of this collaboration – a value shared by both companies. Together, environmentally friendly promotional products with efficient supply chains were selected to ensure that Deutsche Telekom’s promotional items not only meet the highest quality standards but also demonstrably reduce environmental impact. This has further strengthened Deutsche Telekom’s brand message.
Support in three key areas
Since the beginning of the partnership, GBC has supported Deutsche Telekom in three core areas of promotional merchandise management:
- Service Line:
Telekom employees in the Service Line are equipped with high-quality, functional, and brand-consistent workwear that has proven to be durable and sustainable. The workwear reflects Deutsche Telekom’s image and values, providing employees with a professional and representative presence in every situation. - Give-Aways:
In the B2B sector, creative and environmentally friendly promotional products have been jointly developed. These give-aways have established themselves as popular gifts. - Love Magenta:
In the Love Magenta shop, Telekom’s B2C channel, the focus is on trendy textile products that embody Telekom’s lifestyle. The stylish Love Magenta collection is very popular, allowing Telekom customers to experience the brand in a modern and tangible way that is perfectly in tune with the times.
A strong connection for the future
Looking back over the past year, we can proudly say that the collaboration with Deutsche Telekom AG has been extremely successful. The results speak for themselves: innovative and sustainable promotional merchandise, efficient processes, and close coordination between the teams.
This strong connection will continue to form the basis for joint success in the future. GBC looks forward to continuing to support Deutsche Telekom AG, implementing creative ideas, and pursuing a sustainable promotional merchandise strategy together.
We thank Deutsche Telekom AG for their trust and look forward to upcoming projects – to more innovative solutions and another year full of success.