Engel & Völkers Facts about
Engel & Völkers - Excellence as a trademark
Competence, passion and exclusivity - these have been the corporate philosophy, inspiration and common thread of Engel & Völkers for over 40 years.
Engel & Völkers has succeeded in transforming itself from a local real estate agent into a leading global service provider in the brokerage of high-quality residential and commercial real estate as well as yachts and aircraft in the premium segment.
Today, Engel & Völkers employs more than 10,000 people at locations in more than 30 countries on four continents.
The brand always comes first, which is significantly supported by effective advertising tools.
Advertising material so far at Engel & Völkers
Promotional tools also include advertising materials. Until now, Engel & Völkers has organized the B2B area for licensees independently. With the implementation of a new branding, the advertising material management should now also be significantly simplified. To this end, Engel & Völkers was originally looking for an IT company to carry out store programming. The prerequisite was that the IT company would work with SAP.
The recommendation - GBC
An Engel & Völkers consultant made a recommendation to the company. This was Global Brand Concepts GmbH from Monsheim.
GBC has a number of advantages for its customers when it comes to full advertising media services. These include the fact that GBC takes care of pre-financing. In addition, various processes are optimally utilized, such as the linking of ordering systems.
Pitch in Hamburg
Engel & Völkers did not miss this opportunity and invited GBC to a "Beauty Contest" at its headquarters in Hamburg. Engel & Völkers wanted to show the potential partner how they understood their company with the help of advertising materials.
GBC accepted this invitation. For the Monsheim-based company, Engel & Völkers stands for a global power brand that operates at a high-end level. It is a luxury brand that offers attractive premium products and services, backed by a competent, serious and global team with a strong sense of unity. The Engel & Völkers slogan "Live your Luxury" quickly became the central theme of the pitch, which was all about "Feel the Luxury".
In order to implement "Feel the Luxury", products are needed that make the spirit of the brand tangible and tangible. The focus was therefore on high-quality and sustainable products as well as branded products.
Engel & Völkers subsequently described the pitch and the chosen advertising material as "overdelivered" and was completely delighted. This is because the advertising material supports the brand, which will remain in the foreground.
Engel & Völkers relies on GBC - now full service
Engel & Völkers now places not only the store programming, but also the entire advertising media full service, in the hands of GBC
The new branding was developed together. New patterns and new logos were created to match the brand and its history. A huge process took place: From general ideas to ordering samples to finished articles that would work in Germany and Europe. Furthermore, there has been a lot of coordination between Engel & Völkers and Global Brand Concepts in recent months, not only in the selection of articles, but also in the store appearance, photos and much more.
