Continental Christmas Sweater
When brand charm and sustainability shine
This year, Continental has designed a special Christmas jumper exclusively for the festive season. In conversation with Holger from our account management team, we came up with the idea of adding luminous elements to the jumper. A highlight that gives the jumper a unique, festive character.
The limited edition comprises 500 pieces and is available in both the B2B and B2C shops. The jumper was produced in Portugal by Two Lives, a sustainable textile company specialising in the recycling of fabric remnants and deadstock. The result is a product that not only looks great, but also sends out a strong signal in favour of responsible brand work.
With the Christmas Sweater, Continental shows that brand identity, sustainability and creative ideas go together perfectly. A jumper that truly shines.