Congstar carries diversity
Congstar T-shirt against racism: a sign of diversity and tolerance
With its "T-shirt against racism" initiative, Congstar has set a strong example for diversity, tolerance and equality. Originally conceived as a store item, the T-shirt was ultimately implemented as a gift campaign. The design had already been decided on before our collaboration with Congstar and sends out a clear message: "No racists" - a statement that speaks for itself.
Congstar statement shirt for diversity
Design and symbolism
The black T-shirt features the eye-catching print "Kein Bock auf Rassisten" on the front on bright, colorful surfaces, visually underlining diversity and the rejection of racism. The Congstar logo on the left sleeve highlights the brand's close connection to this important message.
Distribution and great demand
The campaign met with enormous demand in Germany, Austria and Switzerland, which quickly exceeded the originally smaller stock. By the end of the campaign, around 22,000 T-shirts had been sent out - an impressive figure that reflects the high level of interest and support for the initiative. A list was implemented so that everyone who wanted to receive a T-shirt could sign up. The enthusiasm and desire to set such a sign against racism was huge.
A strong signal for change
With this campaign, Congstar was not only able to demonstrate its commitment to social issues, but also to spread a clear message: Racism has no place in our society. We are proud to have accompanied this campaign as a partner and to have made an important contribution to an inclusive and tolerant society.